Seasonal offers: building a promo that actually fills seats

Start from the gap, not the product

Look at your week: which slots are empty? Tuesday lunch, Thursday 3pm, Sunday evening. An effective promo fills those slots, not the hours that are already full.

The structure that works

• A reason (season, local event, anniversary)
• A clear time limit (10 days, not "while stocks last")
• A readable basket (set menu, pack, duo) rather than a percentage
• One measurable channel

Three formats to test

1. Slot menu: a special set menu on Tuesday lunch.
2. Duo pack: two related services at a round price.
3. Win-back: an offer reserved for customers who have not ordered in 3 months.

Measuring without tools

Just count offer sales and revenue for the targeted slot before and after. If the slot does not move, change the reason, not the discount.