Identify what is worth testing
Receive opportunities ranked by impact and effort, separating useful developments from fads that do not fit your priorities.
Scan 360° feature
Trends: your market's movements, translated into opportunities
What is changing in your sector and your area, ranked by impact and effort, so you know what to try now and what to ignore.
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What Zenplan analyses
- The consumer trends affecting your trade.
- The seasonality of your activity and the key moments in your area.
- Emerging expectations visible in reviews and local searches.
- The practices adopted by comparable businesses.
What you receive
- A list of opportunities tied to your activity.
- An impact / effort matrix to decide fast.
- An AI recommendation on each selected trend.
- One-click addition of any opportunity to your roadmap.
What it actually does for you
1
Stop chasing fads that bring you nothing.
2
Prepare your peak moments before your competitors do.
3
Pick one new thing to test with a realistic amount of effort.
Why choose Zenplan to track trends?
Market signals translated into realistic opportunities for your business.
Connect every trend to signals
Zenplan combines your sector, seasonality, emerging expectations and observed practices to explain why an opportunity is suggested.
Test without disrupting your business
The impact / effort matrix helps you choose a proportionate experiment. You decide which trends join your roadmap.
Track movements that matter to you
Opportunities are matched to your trade, category, area and situation, rather than a broad trend disconnected from the field.
Frequently asked questions
Are the trends generic or specific to my business?
They are tied to your trade, category and area: a bakery and a hair salon do not get the same opportunities.
How are impact and effort calculated?
They are estimated from your situation in the Scan 360°: your visibility, your reviews and your positioning against competitors.
Can I turn a trend into an action?
Yes. Every selected trend can join your roadmap, with its how-to guide.
Stay ahead of your market
Run a Scan 360° and discover the opportunities to seize in your area.
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