Solocal locks you into long contracts to display your details on PagesJaunes and Google. Zenplan analyses your entire digital and AI presence, then automatically generates your commercial action plan, acquisition content and multi-channel campaigns.
Comparison based on Solocal's public information and the actual scope of Zenplan's 360° Scan, updated on 30 August 2026.
Solocal (solocal.com)
Solocal vs Zenplan
Solocal (solocal.com, formerly PagesJaunes) is a long-standing local marketing player selling website creation, directory listing management and local advertising campaigns through an agency model with long subscriptions. Zenplan powers the marketing strategy and AI visibility of businesses and franchise networks through a fully self-serve SaaS platform.
Zenplan (zenplan.pro)
What each solution covers, criterion by criterion.
| Comparison criteria | Solocal (solocal.com) | Zenplan (zenplan.pro) |
|---|---|---|
| Model & approach | Local communication agency & media buying | Self-serve 360° acquisition & AI SaaS |
| 360° Scan & instant diagnosisSee the 360° Scan | Limited to local presence and the Google listing | Full scan of the market and channels |
| AI engine visibility (ChatGPT, Perplexity, Gemini…)See AI visibility | No | Native multi-AI diagnosis & optimisation |
| Customer reviews & reputationSee customer reviews | Centralised PagesJaunes / Google reviews | Review analysis & corrective actions |
| Competitive analysis & trendsSee competitors | Limited | Competitive monitoring & sector trends |
| Automatic action plan generationSee the action plan | No (product proposals from a sales rep) | Prioritised, operational roadmap |
| Communication plan & calendarSee the communication plan | No | Structured multi-channel plan |
| Article creation & email marketingSee content articles | Paid option (agency service) | Automatic generation, ready to send |
| Press relations & promotional offersSee press relations | No | Built-in press kits & promo modules |
| Commitment & flexibilitySee pricing | 12 to 24-month commitment contracts | Transparent pricing, no heavy commitment |
Why traditional directories and agency contracts are no longer enough
Solocal built on the PagesJaunes legacy to sell local acquisition packages: directory visibility, showcase website creation and Google Ads campaign management.
Solocal has you sign a 12 or 24-month contract to maintain your presence on its own directories. Changing your strategy, producing regular content or launching email campaigns means extra paid options or a call with a sales representative.
The directory model does not account for consumers who now ask ChatGPT, Perplexity, Gemini or Claude directly for local recommendations.
The 360° Scan assesses all your digital channels and your presence on generative engines, then builds your action plan and writes your deliverables: optimised articles, email sequences, promotional offers and press releases.
Zenplan gives control back to businesses with a platform that works immediately: one analysis, every deliverable, without depending on an agency contract.
Before deciding, compare the actual scope, the deliverables you get, the analysis method and the purchase terms.
Solocal sells agency services and visibility on its own directories. Zenplan is a self-serve platform that analyses, then produces your marketing deliverables.
The 360° Scan returns scores, analyses, recommendations and content your teams can review and use.
Conclusions are based on the business's own data, its market, its reviews, its competitors and its visibility on AI engines.
A free preview lets you evaluate Zenplan. Pricing is published and purchases involve no subscription or automatic renewal.
Which is the smarter choice for your marketing budget?
Significant monthly subscriptions with 12 to 24-month contractual commitments, plus setup fees and recurring media management fees.
Scope: you pay for tool access and human services framed by a rigid contract.
Clear packages with no surprises: the full 360° Scan as a one-off, or plan packs for networks and agencies. No subscription, no automatic renewal.
A complete acquisition solution that replaces stacked intermediaries (copywriting, communication plans, press relations) and speeds up execution.
Challenge : You no longer want a two-year commitment with an agency charging high monthly fees for a simple showcase website.
Zenplan answer : Take control of your acquisition with simple action plans and content generated automatically for your business.
Owner & managerChallenge : You want to standardise your franchisees' marketing strategy without stacking costly local agency contracts.
Zenplan answer : Roll out consistent communication plans, follow network trends and secure strong AI visibility for every location.
Network & franchiseChallenge : You have to steer SEO, AI visibility, email and reputation without adding workload to your team.
Zenplan answer : Automate campaign creation and supervise your multi-channel strategy from a single dashboard.
Marketing managerChallenge : Your B2B and local clients expect speed and results across every channel, not just traditional directories.
Zenplan answer : Run instant 360° audits and deliver complete communication plans with every acquisition deliverable ready to deploy.
Agency & consultantSolocal is a traditional media agency selling visibility on its own directories (PagesJaunes) and on Google through long commitment contracts. Zenplan is a self-serve SaaS solution that runs a 360° audit of your market (web, competitors, reviews, AI) and automatically generates your action plans, articles, emails and communication plans.
Yes. Zenplan includes a customer review analysis module that assesses your brand reputation, measures buyer sentiment and embeds replies and corrective actions directly into your global action plan.
Language models such as ChatGPT or Perplexity select the businesses they recommend based on the structure and authority of available online content. Zenplan's AI visibility module detects your gaps and produces the optimised content needed for AI assistants to cite your brand first.
Turn your 360° diagnosis and AI presence into a self-sustaining growth engine.