You are not buying marketing software: you want direct bookings, fewer commissions, without spending your days on it. Zenplan analyses your Google listing, your reviews and the hotels around you, then hands you the actions to take — with the content already written.
One-time payment · No subscription · No internal data required
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Jobs To Be Done method: we start from your concrete situations, not from a feature list.
When
A traveller searches for "hotel + my city or district" on Google, or asks an AI for a recommendation.
I want
To appear in the results and be quoted in the generated answer.
So that
I capture the booking before the platforms and their commissions do.
When
I head into a low period: midweek, off-season, the day after an event.
I want
An offer ready to publish, calibrated for my guests and room types.
So that
I fill up without breaking my rates or my positioning.
When
A review lands on Google or a platform, in the middle of check-in.
I want
To know what to reply in two minutes, in the right tone.
So that
My rating stays solid and my conversion rate holds.
When
I look at neighbouring hotels and their published rates.
I want
To understand exactly what they present better than I do.
So that
I decide what to fix first instead of trying everything blindly.
When
I only have 30 minutes between two arrivals.
I want
Three concrete actions, in order, already prepared.
So that
I move forward every week without an agency or a monthly retainer.
The problem is not your motivation: it is the format of the help you are offered.
Comfortable occupancy, but commissions that eat the margin and a guest relationship you do not control.
A recurring invoice for actions decided without you, and visibility that stops the day you stop paying.
Integrations, technical access, dashboards to learn. Day-to-day operations leave no room for that.
Two consistent weeks after the season, then silence — and no measurable effect on direct bookings.
Nothing else. Listing, reviews, photos, amenities and nearby hotels are analysed from public sources.
Visibility, reviews, AI Visibility, competitors, trends and press relations: what works, what blocks, what pays off fastest.
Three actions a week, with texts, emails and offers already written. You approve, you publish, you move on.
The modules that answer the jobs above, available from your first scan.
One scan analyses your Google listing, your reviews, your competitors, AI answer engines, press coverage and the trends of your local market. All of it in a single, shareable document.
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Your commercial health check on one page: what already attracts customers, what sends them to the competitor next door, and the order in which to act.
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Your future customers ask ChatGPT, Gemini and Perplexity. Zenplan checks whether you are quoted in those answers — and who is quoted instead of you.
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Your Google reviews read and analysed to surface what triggers a purchase, what hinders loyalty and how to raise average basket size.
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The map of your local competitors: who they really are, their strengths, their weaknesses — and most of all the customers you can win over.
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Every recommendation from Scan 360° gathered into one prioritised action list, with a weekly plan matched to the time you really have.
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Quantified, dated commercial offers aligned with your seasonality and local events. Copy, distribute, collect.
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30 days of posts ready to publish: Facebook, Instagram, Google. Copy written, sales angle included, local hashtags.
Learn moreNo planning, no bookings, no guest database. You connect nothing.
The analysis relies on what your travellers already see: Google listing, reviews, local sites and media.
One-Shot at €39 excl. VAT or credit packs valid for 12 months. No automatic renewal.
Documented processing, GDPR and AI transparency notices available, hosting in the European Union.
Monthly SEO retainers promised direct bookings. AI search engines changed the game: they cite structured local proof, not the highest bidder.
OTA commissions eat 18–20% of every booking. One independent hotel owner fought back with a single €39 audit—and reclaimed direct visibility.
Hotel management is a profession of physical presence and human welcome, not coding or social media. Here's why I stopped subscribing to tools I never used.
You see your plan before you pay. No credit card needed to get started.
Free
No credit card. No account required to get started.
One-Shot
A single new customer pays for the investment.
One-time purchase. It does not renew.
Go further
Buy several plans at once and unlock them whenever you want.
One-time payment. No subscription, no renewal.
| Partoo / Solocal | Local agency | Zenplan | |
|---|---|---|---|
| Price | €72 – €342/month | €500 – €2,000/month | €39 one-time |
| Commitment | 12-month minimum | 6 – 24 months | None |
| Results visible before payment | No | No | Yes |
| Ready-to-use deliverable | No | Sometimes | Yes, everything |
| Talks about revenue | Rarely | Rarely | Always |
No. Zenplan works only from public data: your Google listing, your visible reviews and those of the hotels around you. No access to your internal data is requested.
That is the goal: make your property more visible and clearer where travellers search, so a share of bookings goes through you rather than the platforms.
The scan is automatic. Then your roadmap proposes 3 actions a week, sized to be done in 30 minutes, between two arrivals.
No. Zenplan is a one-time payment: a One-Shot scan at €39 excl. VAT, or credit packs valid for 12 months. No automatic renewal.
Yes. AI Visibility tests the questions travellers actually ask and measures whether your property is quoted, with the fixes needed to be quoted more often.
Yes. Each address is analysed separately, with its own area, competitors and roadmap.
The scan is automatic; your weekly actions are sized for 30 minutes.
No credit card · No contract · No jargon